User Research
Product + UX Design
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Conducting interviews with stakeholders and beta testing prototypes with real users - Validating ideas and project requirements before they’re built.
Designing wireframes and prototypes that make more sense to key users, and improving their experience of your digital products.
Small Projects
Design Challenges, samples and side-projects
Challenge: Propose a research plan to gather customer insights and define problem statements that can be used as a base for improvements to our car presentation.
European Telecom
Using network-level capabilities to enable micro-experiences at the device level and across smart-home IoT devices
Business Goals: Help users discover and utilise advanced features by delivering micro-experiences at the perfect moment
Contributions: Developed new concepts for B2C Smarthome systems in collaboration with a client-side Innovation Team, and making usable prototypes for user testing in their local market, plus pitch materials for internal venture capital funding. Prototypes focused on leveraging what was possible in lesser-known features of phones and unique network-level capabilities of a network provider.
Outcomes: One project was designed to simplify how users on-board to an ecosystem of smart-home devices, and streamline how internet-of-things home devices interact with each other. Other projects related to improving user capabilities for increasing cybersecurity and resolving vulnerabilities.
Bed Threads
Improving gamified bundle experiences, cart redesign, AU/CAN/US/UK localization, and more
Business Goals: Improve key eCommerce experiences for a design-privy, tech-savvy audience.
Contributions: Improved the user flow and UI of a bundle customization tool for better intuitive use. Simplified the cart experience with better UX writing that extended to our inventory naming conventions at a service design level. Scaled the tool into new collection areas, from linen bed-sets, into table linen sets and bath linen sets. Drove visual identity for pages to support other home accessories and other experimental branches of the brand, such as a journal and white-labelled line of candles. Localisation of the brand into new markets, from Australia into the UK, US and Canada (French legalities and finesse, units of measure, naming conventions, tone of voice and slang, etc).
Outcomes: Large volume of UI improvements, consolidated and formalized a design system across Marketing and Web. Improved usability and service design infrastructure to aggressively scale on good footing. Localisation in new international markets, UX writing.
State Library of Victoria
Service Design digital pivots, multi-media UI design, and WCAG AAA for an Australian icon.
Business Goals: Create responsive webpages, digital display assets, ad collateral and app interfaces for major library campaigns.
Contributions: UX/UI updates to mobile homepage, webpages for annual Appeal, for new Membership programs, and supporting assets.
Outcomes: Pivoting where necessary and supporting digital projects to ease library closure for Coronavirus (COVID-19).
City of Newcastle Libraries
Conversational AI, interaction design, service design and introducing WCAG to 10 public libraries.
Business Goals: Improve access to digital literacy and lifelong learning across the library system in the city of Newcastle.
Contributions: Programming a conversational robot, improving WCAG of digital media, providing feedback on website redesign, and curating immersive digital experiences in a new “digital library” branch at city hall.
Outcomes: Identifying the largest opportunities for the library system to improve, by rediscovering and leveraging existing resources and under-utilized historical data.
Business Goals: Improve UX/UI of website to help increase user success and sales. Launch Hello Pure as B2C subsidiary of Franklands Foods wholesale.
Contributions: Facebook Ad strategy, Google Ad strategy, Instagram strategy, graphic design, copywriting, surveys, polls, heatmapping, journey mapping, positioning, competitive research, UX/UI improvements.
Outcomes: Improved sales, higher relevance scores, better stakeholder relations, better client retention, business stability.
WebCO
UX, Content Strategy, and Project Management with an Australian & Sri Lankan Digital Agency
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Business Goals: Improve business for agency clients with strategy and project management of websites and ads in social and search.
Contributions: Facebook Ads, Google Ads, Instagram strategy, data analytics, Shopify UX/UI, Wordpress UX/UI, LinkedIn Ads, etc.
Outcomes: Improved sales, higher relevance scores, better stakeholder relations, better client retention, business stability.
Ayoub's Dried Fruits & Nuts
3x eCommerce sales with a UX/UI overhaul and Service Design improvements
Business Goal: Multiply online sales.
Contributions: Marketing Strategy, Visual Design, eCommerce, Shopify Webmaster, Festival Vendor Strategy, Strategic Sponsorship Program, B2B Program, Gifting Program, UX/UI, Photography, Copywriting, Advertising, Social Media Marketing.
Outcomes: Online sales multiplied 3x. Estimated 25% in-store sales increase. Additional revenues afforded launch of a 5th store, and their first bakery location.
Domino's Pizza App Concept
Hypothetical Case Study: Uniting eclectic print branding with beautiful app UI and usability improvements.
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