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Credit: Cash Macanaya https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/962aeb00-22ac-4d99-974c-cb043ef37055/sam-poullain-TuAZPj1uaZs-unsplash.jpg Hot Takes - The Product Lifecycle: AI Will Need UX to Survive - Make it stand out Photo credit: Sam Poullain https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/74a405ac-e929-4691-a0c5-37a5c01894e9/neom-xXqWVUvf_Gw-unsplash.jpg Hot Takes - The Product Lifecycle: AI Will Need UX to Survive - Make it stand out Photo credit: NEOM https://www.caitlepla.com/blog/2018/3/27/work-remotely-on-commute monthly 0.5 2019-03-13 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1522640488848-VWZP1UMU97A381GHWDN7/Work+Remotely+on+Your+Commute Hot Takes - 11 Ways: Start Working Remotely on Your Commute https://www.caitlepla.com/blog/2018/3/8/ai-smarthomes-least-tech-savvy monthly 0.5 2019-03-13 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1520579299242-NV1F86594V1VFMDP17SJ/Accessibility+of+Tech.jpeg Hot Takes - 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https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1585122030152-0NB1XH8IODSOF1IVJBD0/IMG_4856.JPG State Library - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/dabae1a9-4b31-47bf-b6de-5b7f82636fae/State+Library+Appeal+-+Wireframe3.jpg State Library - Full Project - Gallery Page If you are on the Landing Page and click on the “Explore” CTA on an artist card, you will arrive at a gallery of images. In the 2019 version, with only a single collection being featured, there were some taxonomy decisions to make here about how to divide the collections categorically for easier navigation. The webpage for Bruce Postle took advantage of his lengthy career, documenting historic events, and divided the collection into decades. In 2020’s version, our Vali Myer collection included photographic portraits of the artist, paintings she had completed, journals she kept, and personal effects like jewellery. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1586752668024-M73Q36923OGSC2D0LJBG/Persona+-+Family.png State Library - Full Project Click to expand https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1586752223872-IPOLFGGLH7ROT15B3Q63/Persona+-+Specialist+researcher.png State Library - Full Project Click to expand https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1584365357665-E9CRSNLS2O1RSCAPMVHZ/IMG_4883.JPG State Library - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1640102717666-V8RHFNSG0N18F97S2M6S/IMG_4882.jpg State Library - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1585315110869-Q93ALKM15UOGES3C5JY9/IMG_5100.png State Library - Full Project Click to expand https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1595994573801-AN8UOMX3ZZGWNHB5HF46/Inspo+-+Actual+Source+1.png State Library - 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Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1586752751684-BS7CNWQMDOZ4AE3P7CRG/Persona+-+Cultural.png State Library - Full Project Click to expand https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/7a13ad6c-546b-41be-aab0-61461da46f75/IMG_4774.jpg State Library - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1586761873612-L73X2UX6PIUUF4WL3YLX/Appeal+V11+-+Landing+full+pg.jpg State Library - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1585317244648-BJM8DUFKP0K9QBDTL99A/IMG_5099.png State Library - Full Project Click to expand https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1640103583756-I7OMUXFLQ3BI1NOGCOIN/Dome%2Bwide%2B2.jpg State Library - Full Project https://www.caitlepla.com/newcastle-libraries daily 0.75 2023-12-15 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1598850794400-96NFPLBL90WCUP3FKAZW/Storywall+with+wood.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1610696649724-91S2YT2IYB8R52QTMR34/IMG_0798.PNG City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1610696644721-3FWQYJDXUMRP0RJK4R9U/IMG_0799.PNG City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1610696640519-XTL063J0BB6WZ61INLDO/IMG_0800.PNG City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1610696640734-ZG046RSGVEPT1PJR68EA/IMG_0801.PNG City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1610693359053-E0NT6RIR4AM0MOO6Z9QC/Home+-+Mobile.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1610693424492-ER93CFS1MTDCOTNOI4X6/Home+-+Desktop.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1702664522822-VHY2J5DD8JGYC333WZD7/Screen+Shot+2020-07-29+at+2.09.25+PM.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1702664523545-73JLQ9STVURXM7XOTQAR/Screen+Shot+2020-07-29+at+2.10.21+PM.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1702664526382-G0FU595U9628QXMR852O/Screen+Shot+2020-07-29+at+2.11.23+PM.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1598850478777-D5X8CY37JFJEIDZJV1JV/Screen+Shot+2020-07-28+at+4.02.42+PM.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1702664790677-2HA1N1QBQF024TEG2871/Screen+Shot+2020-09-01+at+9.15.59+AM.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1702664791572-EICESTQOYHBX7AADNIIZ/Screen+Shot+2020-08-31+at+3.55.13+PM.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1702664792831-Y36PFH8CIBHQ4YHA7RIS/Screen+Shot+2020-09-01+at+10.53.04+PM.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1702664824785-VFYNIMOQ3QB3UJSMSH7W/Screen+Shot+2020-11-03+at+9.26.48+AM.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1702664061527-BH3K6ANEDQEHNSQ7NAKF/Storywall-web.jpeg City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1702664062621-LBI63TWR3PS7TXR4JQO8/storywall.jpg City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1601267340441-2SSEZ510AH77V2LL4OZ2/sigmund-4MoIpDcSlr4-unsplash.jpg City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1598843831375-NH1XMHKULVNEME5F5W8E/Pepper+-+full.png City of Newcastle Libraries - Full Project - About Pepper the Robot - 120 cm tall (approx. 4 ft) - Can detect human facial expressions and emotions - Conversational chatbot requiring manual programming and testing of verbal scripts, and also body language. A library of pre-programmed dances was included. - As of 2016, there were 10,000 worldwide - A touchscreen tablet on the front displays basic webpages to help the user find information they were looking for. - Created by Alderaban (France) and Softbank (Japan) for American English. User testing of Australian accent and colloquialisms required scripted phonetic redirects. - Default blockchain software QiChat for NLP and Choréographe to animate body language. After some testing and iteration, we opted for Google DialogFlow for the verbal scripts, as it displayed speech-to-text on the screen as an affordance for the user to adjust their query and arrive at a successful outcome. - DialogFlow also created a transcribed chat log we could reference to diagnose misinterpreted queries and adjust the scripts for additional patterns and topics. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1610696564321-ZEH2HUA62V3SB4Q0U2JJ/email City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1610693388121-FFXWP6XW1V10M19XFDDQ/Home+-+Tablet.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1612762277253-ZJNEET1K0EQJ1UT68RA3/WCAG+Action+Plan+gif+sm2.gif City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1598843384727-JUXHSA0U4HQ6GXIB5B06/Pepper+half+no+background.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1610692578831-U0MAI7JQDPN5JG1I2Z4Z/User+Story+Map+Framework.jpg City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1598851115072-YEPGSPO9F01H5AZG18P2/Human+for+scale.png City of Newcastle Libraries - Full Project - Storywall A large-scale interactive touchscreen in our “Digital Library” location at Newcastle City Hall. Some of the experiences we designed this wall to feature: - Immersive explorations of the galaxy - Family-friendly games on Steam - Interactive city maps with overlays for historic photos, local murals and street art, and animated details by a local artist. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1598850408171-N7WVS2JK81YWK6815WB2/Screen+Shot+2020-07-28+at+3.55.28+PM.png City of Newcastle Libraries - Full Project https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1640103315818-8LH7OGVOO5JRQQT1EXBR/Digital-Library-web-2.jpeg City of Newcastle Libraries - Full Project https://www.caitlepla.com/small-projects-carla daily 0.75 2024-11-09 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/43e01605-e0df-4627-bcca-c977f4315a31/Screen+Shot+2022-04-02+at+5.19.25+pm.png Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/87bcf04f-6f74-46d1-9707-b4b96016c0a7/Frame.jpg Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/da1b7438-3e42-4031-a664-0184d5bfa138/Screen+Shot+2022-04-02+at+5.08.36+pm.png Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/a3323f29-a2cf-4522-b99b-cc821d4f97e8/Prototype+it.jpg Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/9a09d622-b6fe-4b68-ac06-12dc54f3268a/Goals.jpg Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/e22087e1-6eaa-4220-826a-4193c7ac6e86/Ideas.jpg Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951899590-IFGGQ9KXUGHQM02PX6NG/Screen+Shot+2022-04-02+at+6.54.15+pm.png Small Projects - Carla - CTA Emphasis https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951154014-QUQV3F1N70YWZTOR4ID0/Screen+Shot+2022-04-02+at+6.54.42+pm.png Small Projects - Carla - Add Filters https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951152402-UUE43LSTGBR8I3WGKUPQ/Screen+Shot+2022-04-02+at+6.54.54+pm.png Small Projects - Carla - Favourite, Notify https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951152522-FHVHFS6DA2NZZWQAS9W6/Screen+Shot+2022-04-02+at+6.55.28+pm.png Small Projects - Carla - UX writing, parallax panel, favouriting https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648952047764-R4L0H501ZQZFNLJGYU8L/Screen%2BShot%2B2022-04-02%2Bat%2B6.58.18%2Bpm.jpg Small Projects - Carla - Zoom Interactions https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951146580-YYC2FP9ADXVNVGT084U1/Screen+Shot+2022-04-02+at+6.57.52+pm.png Small Projects - Carla - 360º Interaction Affordances https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951147181-WHVUHQHEYGNGERQTXPXQ/Screen+Shot+2022-04-02+at+6.57.30+pm.png Small Projects - Carla - Measurements https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951148034-M8SOEG23ZQSVRQQULN2W/Screen+Shot+2022-04-02+at+6.57.22+pm.png Small Projects - Carla - Obstacle for Reference https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951149058-MLUYN2OIRCU1O7VVXHN5/Screen+Shot+2022-04-02+at+6.57.13+pm.png Small Projects - Carla - Obstacle for Ref. - Sunroof covered? https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951149495-9S6YBMLAVU1QWNL4RCS9/Screen+Shot+2022-04-02+at+6.56.32+pm.png Small Projects - Carla - Description https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951149829-CED8H9TY1AGMOYCFJ4GF/Screen+Shot+2022-04-02+at+6.56.00+pm.png Small Projects - Carla - Tooltips https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648951140819-D3N7VFN6ITW8ULURGZVF/Screen+Shot+2022-04-02+at+6.58.29+pm.png Small Projects - Carla - Links https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648947211516-9PJE9SAJ4GZT6078HP9O/Screen+Shot+2022-04-02+at+5.51.20+pm.png Small Projects - Carla - Virtual Meeting https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648947210879-36W5ZC1NIXHTNDSJC83T/Screen+Shot+2022-04-02+at+5.51.31+pm.png Small Projects - Carla - Virtual Meeting https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648947527811-EVG7IHYW5JH2OIGH0B2X/Screen+Shot+2022-04-02+at+5.58.30+pm.png Small Projects - Carla - Specs Display https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648947527893-4DH6N5TW09JLQ0OWVROX/Screen+Shot+2022-04-02+at+5.58.23+pm.png Small Projects - Carla - Distance on Battery Life https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648947528995-IAZKMFQDVQP8EJMN8DWM/Screen+Shot+2022-04-02+at+5.58.13+pm.png Small Projects - Carla - Featured Details https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648949568305-HZ25KYR1F872XAB6P7DK/Screen+Shot+2022-04-02+at+6.32.24+pm.png Small Projects - Carla - Nice iconography https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/fdb5afcb-f686-40cb-802b-aba2786995ad/Screen+Shot+2022-04-02+at+6.36.31+pm.png Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/2d9e18dd-267f-4ae2-9761-c829e3c3b1a8/Lifecycle.png Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/71728adb-a22f-4fee-931b-3fbeab80fcda/Screen+Shot+2022-04-02+at+6.39.40+pm.png Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/959da856-9f91-40da-8f03-e711b69b99aa/Understand.jpg Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/33e89cac-dd8f-4070-890a-15033e8bed80/Decide.jpg Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/bdb90b52-816e-40b9-9de8-7814af57285d/Evaluate.jpg Small Projects - Carla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648945591149-B4IPXMYBJABV5PEAUWZN/Untitled+%28User+Persona+Template%29+%281%29.png Small Projects - Carla https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648945591238-RLYSH1CCCQLMQ5XU4ZK7/Untitled+%28User+Persona+Template%29.png Small Projects - Carla https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648953360476-P81SZBZNJYEOVBUXBY5S/taun-stewart-AptKyEIayGc-unsplash.jpg Small Projects - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/cbc35c61-79e4-4d78-8602-d7d16af93e06/IX+spam.png European Telecom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1665675794195-O412P5OLZNIK1CFDA9R6/sebastian-scholz-nuki-Fh3Dtg6QX4Q-unsplash.jpg European Telecom https://www.caitlepla.com/book-a-call daily 0.75 2024-01-22 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1515202855653-V7HLVLYPMOANJDVYPG5O/Cait+Lepla+-+Credit+Lucy+Kate+Armstrong.jpg Book a Call - Cait Lepla Senior UX Designer Photo Credit: Lucy-Kate Armstrong https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1552436002483-BM69L4B7O24MK88CJGB8/Screen+Shot+2019-03-12+at+8.12.58+PM.png Book a Call https://www.caitlepla.com/product-design daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/f58a04bf-9f96-45c5-bc2c-0da4c7337604/marvin-meyer-SYTO3xs06fU-unsplash.jpg Product Design https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/9057ca33-924f-4d1c-b83e-53886b18763a/irene-kredenets-E95Lpkg-bgc-unsplash%2B%25281%2529.jpg Product Design https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/4cd36a66-e673-42b7-b264-1aed28852055/Hiring+mockup.jpg Product Design https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1614153404604-23JDM8VZ1GH09WTEULHI/BedThreadsStudioDay1-11-6730.jpg Product Design - Bed Threads Challenge: As the company’s first UX Designer, improve key eCommerce experiences. Help the business scale into new product lines, and beyond the Australian market. Action: Improved usability of a bundle-building tool, Set up the design system. UX writing for different countries. Cart summary naming taxonomy for user and warehouse invoice legibility. Creating microsites for experimental product lines with unique audiences. Result: Launched into the UK, US and Canada, with UX around currency, sizing standards, garment naming, brand voice, languages, and laws. Extensive UI improvements. Simplified and scalable fulfilment, consistent UI and design system for new product lines. Designed for new core lines in bath linen sets, table linen sets, and sleepwear. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1640103583756-I7OMUXFLQ3BI1NOGCOIN/Dome%2Bwide%2B2.jpg Product Design https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/9c4f008b-e48b-4dca-8017-953602adde9c/sebastian-scholz-nuki-Fh3Dtg6QX4Q-unsplash.jpg Product Design https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/d3c7a2fe-155e-4094-86e3-571a33cb477b/Digital-Library-web-2.jpg Product Design https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/73891b5e-978c-4623-bbf2-320690dae1c6/Numbness+cover.jpg Product Design - Numbness (Medical) B2B, B2C, UXR, UI, Video https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/b4004dfd-366c-4605-9c3e-0ba5b8fab737/dominos-pizza.jpg Product Design - Domino’s App [Design Challenge] Collaborative hypothetical redesign https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1729990998479-2S0PRFHK5P15GX3SWGZQ/Screen%2BShot%2B2019-03-12%2Bat%2B3.58.23%2BPM.jpg Product Design https://www.caitlepla.com/404 daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/5344772e-85e4-412c-8ce9-93f3021d2267/404+spaceship.png 404 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caitlepla.com/strategy daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/f58a04bf-9f96-45c5-bc2c-0da4c7337604/marvin-meyer-SYTO3xs06fU-unsplash.jpg Strategy https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/d3c7a2fe-155e-4094-86e3-571a33cb477b/Digital-Library-web-2.jpg Strategy https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1648953360476-P81SZBZNJYEOVBUXBY5S/taun-stewart-AptKyEIayGc-unsplash.jpg Strategy - Carla [Design Challenge] UX Research, Whiteboarding, Wires https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/9057ca33-924f-4d1c-b83e-53886b18763a/irene-kredenets-E95Lpkg-bgc-unsplash%2B%25281%2529.jpg Strategy https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/b4004dfd-366c-4605-9c3e-0ba5b8fab737/dominos-pizza.jpg Strategy - Domino’s App [Design Challenge] Collaborative hypothetical redesign https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1729990998479-2S0PRFHK5P15GX3SWGZQ/Screen%2BShot%2B2019-03-12%2Bat%2B3.58.23%2BPM.jpg Strategy https://www.caitlepla.com/ai-iot daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/d3c7a2fe-155e-4094-86e3-571a33cb477b/Digital-Library-web-2.jpg AI + IoT https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/9c4f008b-e48b-4dca-8017-953602adde9c/sebastian-scholz-nuki-Fh3Dtg6QX4Q-unsplash.jpg AI + IoT https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1729990998479-2S0PRFHK5P15GX3SWGZQ/Screen%2BShot%2B2019-03-12%2Bat%2B3.58.23%2BPM.jpg AI + IoT https://www.caitlepla.com/marketing daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/4cd36a66-e673-42b7-b264-1aed28852055/Hiring+mockup.jpg Marketing https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/f58a04bf-9f96-45c5-bc2c-0da4c7337604/marvin-meyer-SYTO3xs06fU-unsplash.jpg Marketing https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/73891b5e-978c-4623-bbf2-320690dae1c6/Numbness+cover.jpg Marketing - Numbness (Medical) B2B, B2C, UXR, UI, Video https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1640103583756-I7OMUXFLQ3BI1NOGCOIN/Dome%2Bwide%2B2.jpg Marketing https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/9057ca33-924f-4d1c-b83e-53886b18763a/irene-kredenets-E95Lpkg-bgc-unsplash%2B%25281%2529.jpg Marketing https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1729990998479-2S0PRFHK5P15GX3SWGZQ/Screen%2BShot%2B2019-03-12%2Bat%2B3.58.23%2BPM.jpg Marketing https://www.caitlepla.com/service-design-product-management daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/d3c7a2fe-155e-4094-86e3-571a33cb477b/Digital-Library-web-2.jpg Service Design + Product Management https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1614153404604-23JDM8VZ1GH09WTEULHI/BedThreadsStudioDay1-11-6730.jpg Service Design + Product Management - Bed Threads Challenge: As the company’s first UX Designer, improve key eCommerce experiences. Help the business scale into new product lines, and beyond the Australian market. Action: Improved usability of a bundle-building tool, Set up the design system. UX writing for different countries. Cart summary naming taxonomy for user and warehouse invoice legibility. Creating microsites for experimental product lines with unique audiences. Result: Launched into the UK, US and Canada, with UX around currency, sizing standards, garment naming, brand voice, languages, and laws. Extensive UI improvements. Simplified and scalable fulfilment, consistent UI and design system for new product lines. Designed for new core lines in bath linen sets, table linen sets, and sleepwear. https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/9c4f008b-e48b-4dca-8017-953602adde9c/sebastian-scholz-nuki-Fh3Dtg6QX4Q-unsplash.jpg Service Design + Product Management https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/4cd36a66-e673-42b7-b264-1aed28852055/Hiring+mockup.jpg Service Design + Product Management https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1640103583756-I7OMUXFLQ3BI1NOGCOIN/Dome%2Bwide%2B2.jpg Service Design + Product Management https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/1729990998479-2S0PRFHK5P15GX3SWGZQ/Screen%2BShot%2B2019-03-12%2Bat%2B3.58.23%2BPM.jpg Service Design + Product Management https://www.caitlepla.com/services daily 0.75 2025-01-24 https://www.caitlepla.com/services/website-review-1-feature-focus monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/c50a72fc-56e5-4e4d-b9e4-b01c29099b89/john-schnobrich-FlPc9_VocJ4-unsplash+%281%29.jpg Services - Website Review • Feature Focus https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/930a65e9-b067-4b21-af46-cc413963905b/2h-media-bI59mOupMYE-unsplash.jpg Services - Website Review • Feature Focus https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/8675fa89-061a-4518-8ca6-64b6dbc1e637/windows-w79mIrYKcK4-unsplash.jpg Services - Website Review • Feature Focus https://www.caitlepla.com/services/website-review-1-feature-focus-rk3xh monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/8f6588be-57b2-4757-9f44-ab11e9f61dd4/2h-media-bI59mOupMYE-unsplash.jpg Services - Website Review • Full Analysis https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/aab46d9c-16ba-4922-9d4a-96fb24652a77/john-schnobrich-FlPc9_VocJ4-unsplash+%281%29.jpg Services - Website Review • Full Analysis https://www.caitlepla.com/services/website-review-1-feature-focus-rk3xh-x838f monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/59b8431d51a584a1cb7d1060/6bbc3035-6ee3-4f3d-8b12-d689070782f9/windows-w79mIrYKcK4-unsplash.jpg Services - Website Review + Marketing